About Us

In 1979 The Mittelstaedt family founded Waupaca Pallet, Inc. The company was started with four basic principles:

  1. Manufacture the highest quality products
  2. Provide the best service
  3. Keep all promises
  4. Treat customers, vendors & employees with respect

Guided by these principles, the company vigorously grew and evolved into Alliance Industries, the name Alliance was chosen because it reflects our emphasis on building lasting relationships.

Our name changed because our focus moved beyond pallets to sand cores and powder coating and painting to serve the metal-casting and metal-forming customer. The company is still owned by the Mittelstaedt family and adheres to these same basic values.


Our vision is to become the leading supplier industrial coatings in Wisconsin and the Midwest.


We will achieve our vision with our commitment to provide our customers with:

Outstanding customer service; prompt, responsive, and consistent communication

High levels of product quality; ISO9001:2015 certification

Unbeatable turn around times; shorter lead times across the board

Competitive pricing; always a better value

Continuous improvement; ingrained in everything we do

Alliance Industries Values

"Alliance Industries has proven to be very responsive to our needs and has constantly demonstrated proactive approaches to add bottom line value."

It's time you discovered the Alliance Industries Difference. Find out how we can help your bottom line today!